I already know what you're thinking: "Cate, it's not even September yet. Why are you talking about holiday shopping?" And, yea, maybe this is a little quick but, we're all feeling the economical effects of the pandemic and it's only going to get tougher as the holidays roll around and more money is being demanded.
I recently learned about data found by Zulily which revealed that although inflation is happening, moms still intend to pile toys under the tree for their kiddos. The online retailer's findings motivated them to help us mommas out by offering deals on their site with trusted brands including LEGO®, Play-Doh®, Fisher-Price,® Little Tikes®, and more.
Holiday Shopping Begins Now
Joe Glass, Zulily's Toy Expert stated, "Inflation is having a significant impact on the shopping habits of moms, who normally hold the purse strings for the household budget and buy holiday gifts for the entire family. As they set priorities for holiday gift giving, we discovered that their relationship with traditional gift giving has shifted, but they still consider toys a staple, not a discretionary item. Moms are saving room in their budgets for toys because they invoke an emotional connection and bring joy to children at holiday time. Zulily is positioned to provide the most value for her holiday dollar with an assortment of popular toy brands that are truly iconic, at prices that won't break the bank."
A Saleforce Shopping Index Survey from June 2022 found that " 42% more shoppers worldwide and 37% more in the U.S. plan to start buying gifts earlier." They recognize this as the number one behavioral change this holiday. Because of inflation, parents want to purchase as many gifts as possible before prices increase, in order to protect their [new] household budgets.
Toys To Keep An Eye On
Zulily made the effort to curate a list of toys that great for gifts and also quality purchases to last through the years.
"Having recently celebrated its 90th anniversary, toy icon The LEGO® Group is not only synonymous with creativity, but they also encourage young users to shape the well-known bricks into fantastical creations of their own. From traditional creations, such as the LEGO® Classic 11008 Bricks & Houses, to more contemporary kits inspired by the year's hottest movies, like the LEGO® Jurassic World 76944 T-Rex Dinosaur Breakout, giving the gift of LEGO® means giving the gift of inspiration."
"When Mattel, Inc. introduced her in 1959, Barbie® became a toy chest staple, and many moms can remember being gifted their first doll as a child. With a multitude of interests and careers, moms can find the perfect Barbie® dolls and accessories for their little ones on Zulily, whether they're fashion-minded, adventurous, or aspire to be a teacher, gymnast, or doctor."
"To extend the play value of toys and gifts, 27% of moms are looking to give gifts that promote creativity and togetherness with their children. For nearly 50 years, KidKraft, Inc. has been delivering toys 'made for make believe' – and this holiday, Zulily has an assortment of KidKraft® toys that immediately transform playtime to together-time while encouraging creativity. From trying their hands at painting and drawing with the KidKraft® Easel Art Desk to scrubbing the deck and walking the plank with the KidKraft® Pirate's Cove Play Set, all ages will be inspired."
"Following the flurry of wrapping paper and ribbons, it's really about the moments that family and friends will cherish after the holiday season. And following several years of pandemic-induced travel and gathering restrictions, it's the desire to create memories that 35% of moms are hoping to capture through gift giving this year. Crayola® has been helping families create memories they will cherish forever since 1885 with its vibrant collection of arts supplies. Moms can give the ultimate gift for any little artist with Zulily's assortment of Crayola® art supplies and tools and watch as their children create works of art today that will become the family heirlooms of tomorrow."
Other great brands that you can find deals on through Zulily are Melissa & Doug, Fisher Price and Step2.