Chip Gaines and Joanna Gaines managed to make a tourist destination of Waco, Texas when their modern farmhouse signature style captured the viewers of HGTV. They've successfully transformed the homes of their clients from fixer-uppers to dreamland hideaways. Since the couple has no plan on expanding their renovation efforts beyond Waco, they launched their own brand of products, Magnolia, so that way everyone out of reach can give their home the Gaines touch. And now, Magnolia Home has partnered with James Hardie to create an elegant collection of home exterior options giving homeowners more ways to re-create the look of their home.
"We just thought this partnership made so much sense in curating this collection to really help minimize the struggle I think a lot of homeowners have in all the decisions and choices. So with this James Hardie partnership, just having this siding collection along with these colors. We just thought it was really special and would help people with that outside curb appeal," Joanna told Southern Living.
The Magnolia Home | James Hardie Collection
Joanna mindfully curated his exclusive collection of Hardie Siding and accessories, staying true to the style she's well known for with a color palette of beautiful, calming earth tones. She told Southern Living, "I was really specific that there be variations of textures so it's not just the lap siding. I also love the Hardie shingle siding and then the board and batten. Because I think it depends on what kind of story you're wanting your exterior to tell and I wanted to make sure that we had those options along with these 16 colors."
Chip referenced the reliability of Hardie products stating,"It's a great product that Jo and I were quite frankly, really honored to partner up with…From my perspective, the physical product itself is a long lasting, durable product that when you give it over, and I'm talking about a renovation that you hand the keys back over to the client, you know in your heart of hearts that that client is going to be taken care of for the long haul." Adding in, "we've got projects, even 20 years ago that when Jo and I still drive by today, you look at the exterior and it looks like a million bucks."
"Who We Are and What We Love"
"What we chose for our homes says something about who we are and what we love," Chip and Joanna wrote on their blog.
The couple spoke so highly of the Hardie brand sharing that it arrives ready to make part of your home, with the color already baked on. And not just that, but Hardie products stand the test of time. "Their unique coloring process helps resist fading over time so that your house maintains its color and texture for the long haul," wrote the Gaines.
This new collection is about giving yourself some curb appeal with the help of Chip and Joanna on your shoulder. And, from what I'm seeing, this collection really is a great option for anyone looking to sell their home or spend the next 20 years making memories in it.